Logos, branding and identity

Make your mark

A logo is the visual distillation of your organization. It will be on your letter head, your business cards, your website and faxes. When deciding on a logo design, here are a few tips:

Rule of 3

Make sure that your logo design has no more than 3 distinct visual elements. More will be distracting and decrease the ability for your customers to remember your logo.

Scaling

Will your logo work on a 20 foot billboard, will it shrink to the size of a postage stamp and still be recognizable? You never know where you will want to take your branding in the future, so a versatile logo design is essential.

Black and White

Have you tried making a black and white photocopy of your logo? Have you tried this while your logo is shrunk to the size of a postage stamp? This will show you what your logo may look like on a fax or a printed version of your website.

Contact us today to start your identity project.