Website optimization testing
Don’t just think your website is effective–know it.
You have a flashy new website. It’s got callouts, clear conversion paths and is optimized for search engines. But is it optimized for your customer base?
There’s no need to guess. Website optimization testing ensures that your website is performing at its peak.
A/B and multivariate testing
Take the guess work out of website layout and copy decisions.
How does it work?
- We create variations of certain website elements. The variations are often centered around a conversion goal–a sale, mailing list sign up, or contact form submission.
- For a period of time (based on the number of site visitors), the website serves up the variations an equal number of times.
- Your visitors “vote” by clicking on a callout or following a particular conversion path.
- We interpret the results, and set up new experiments based on the collected data.
Interested in learning more about A/B testing? Contact us today.
Heat Mapping and Mouse Tracking
What gets the most attention on your website?
Heat maps provide a visual representation of visitor activity on your site. The page elements that get the most attention can tell us a lot about the effectiveness of your website.
Sometimes the more significant question we answer with heat mapping is “What are your customers not focusing on?” We can pinpoint problem areas on your website and experiment with different placements, images and copy until we find the combination that draws your visitors’ attention.
Want deeper insight into customer behavior? Call us for a free consultation.
