Internet marketing
Now you have a website. How do you attract visitors?
Knowledge Marketing
You have expertise. Share some of it with the internet community and become a trusted source of knowledge. Creating a blog or an informative white paper can help you to market your business.
Works best for: Companies that can devote a few hours a week to content creation.
Pay Per Click (PPC) Advertising
PPC advertising provides the quickest method for marketing your business. As soon as your website is online, you can start attracting potential customers. Depending on your business, one or more of the follow ad venues might be right for you:
- Google AdWords
- Facebook Ads
- Bing Search Ads
- Yahoo! Advertising
With PPC advertising, you pay only when someone clicks on your ad, and the budget is very flexible– you could spend as little as $1.00 to thousands of dollars per day.
Works best for: Companies with a monthly advertising budget.
Banner Ads (Affiliate or Single Site)
There are two main types of banner advertising: affiliate and single site. With affiliate advertising, your banner ad is displayed on a network of different sites, within a category relevant to your product or catering to an appropriate demographic. With a single site ad, typically you lease advertising space directly from the website owner (or a managing third party). This allows us to hand pick sites that are most relevant to your business.
There are two main fee structures for banner advertising:
- CPM – A fee is charged per 1000 page views
- Flat fee – you pay a flat weekly or monthly fee and ‘lease’ a piece of web real estate.
Works best for: Building brand identity and targeting specific interest markets.
Email Campaign
Email campaigns can do a lot to engage your customers and market special promotions. They can even be a great place to market your knowledge.
It is important to observe the requirements of The CAN-SPAM Act. The Act provides some best practices to ensure that you don’t alienate your customer base.
Works best for: Reaching out to existing customers.
Social Media
Another way to share news and promotions with your customers is social media marketing. Facebook and Twitter are two commonly used social media platforms. Some business offer special deals to their social media subscribers–which keeps your existing subscribers happy and encourages them to share your brand with friends.
Works best for: Connecting with an existing customer base; word-of-mouth recommendations.
CAN-SPAM Act
Contact us today to get your project started.
